Amazon has quietly photoshopped firearms out of the promotional posters for every single James Bond film available on Prime Video.
The alterations, a clear war on traditional masculinity and Second Amendment values, affect classics from Sean Connery’s era all the way through Daniel Craig’s final outing in “No Time to Die.”
This is a terrible sign of what’s to come from James Bond 007 at Amazon. They digitally removed the guns from the posters on Amazon Prime. The snowflakes don’t belong anywhere near 007. pic.twitter.com/Nnu7d7yjqV
— Comics Cuts (@ComicsCuts) October 3, 2025
The changes were first highlighted by eagle-eyed fans on social media, with one X user, John A. Douglas, posting a side-by-side comparison showing the gun-free edits and lamenting, “They photoshopped all the guns out of the James Bond movie thumbnails. Just in case you still had hope for Amazon being in charge of the franchise.”
They photoshopped all the guns out of the James Bond movie thumbnails.
Just in case you still had hope for Amazon being in charge of the franchise. pic.twitter.com/eeosPEPFnJ
— John A. Douglas (@J0hnADouglas) October 3, 2025
Douglas’s post quickly went viral, garnering thousands of likes and reposts as conservatives and Bond enthusiasts alike denounced the censorship.
Another user, Rufus Jones, mocked the results, noting that the edits make Connery and Pierce Brosnan appear to be gesturing rudely at viewers, quipping, “Amazon have removed the guns from their Bond posters, giving the tantalising impression that Sean Connery and Pierce Brosnan think you’re a wanker.”
Amazon have removed the guns from their Bond posters, giving the tantalising impression that Sean Connery and Pierce Brosnan think you’re a wanker. pic.twitter.com/tyjMVD1mit
— rufus jones (@rufusjones1) October 3, 2025
In the poster for “A View to a Kill,” Roger Moore’s once-menacing pose with a raised pistol has been transformed into him awkwardly standing in a brown suit.
Pierce Brosnan’s “GoldenEye” artwork now shows him clenching a fist instead of gripping his Walther PPK, turning the action-hero vibe into something resembling a bad men’s fashion ad.
For Daniel Craig’s “Spectre,” Amazon simply cropped the image at the waist to hide the gun.
I just grabbed four examples. He’s in the full image pic.twitter.com/9I03ZM9ciw
— John A. Douglas (@J0hnADouglas) October 3, 2025
Amazon’s ownership of the Bond IP stems from its $8.45 billion acquisition of MGM Studios in 2022, a deal that immediately raised concerns among fans worried about potential progressive overhauls.
No official explanation has come from Amazon, but speculation is that the edits are meant to appease anti-gun activists or create a “family-friendly” streaming aesthetic, even though the movies themselves are loaded with violence.
Even the Bond logo itself features a stylized gun barrel, which Amazon hasn’t (yet) touched.
The rebranding has left fans, rightly, concerned that there will be a gun-shy Bond reboot in the future. If Amazon can’t handle a simple poster with a firearm, what hope is there for the films themselves?
We’ve seen similar digital revisions before, like Steven Spielberg’s infamous decision to swap guns for walkie-talkies in the re-release of “E.T.,” which he later regretted amid fan uproar.
