Branding Jakarta as a Global Icon – To Create One of the World’s Most Recognisable Urban Landmarks
By Jamie Mcintyre
Branding Jakarta as a Global Icon.
A Vision to Create One of the World’s Most Recognisable Urban Landmarks.
Indonesia is one of the world’s fastest-rising nations.
By 2050, many economists forecast Indonesia will rank among the world’s largest economies.
Yet while Jakarta is already one of the world’s biggest metropolitan areas, home to almost 42 million people across Greater Jakarta, it remains surprisingly unrecognisable to much of the world.
Millions of people could identify the skylines of New York, London, Singapore or Dubai instantly.
But ask them to picture Jakarta… and many simply can’t.
That isn’t a problem.
It’s an incredible opportunity.
At LUX Property Group, we believe Jakarta deserves a landmark that instantly identifies the city wherever it appears, on television, in films, on social media, and in tourism campaigns around the world.
A landmark that becomes the symbol of modern Indonesia.
Our proposal centres on one of Jakarta’s most iconic locations.
Bundaran HI.
Already recognised as the heart of Central Jakarta, we envision transforming the existing public space into one of the world’s great civic destinations while preserving the functionality of this important intersection.
Imagine a beautifully landscaped civic plaza where Indonesians and international visitors gather every day.
A permanent entertainment stage hosting cultural performances, concerts, national celebrations and international events.
An extraordinary choreographed fountain and waterfall featuring music, lighting, mist and programmable water displays that becomes one of Asia’s most photographed attractions.
And every evening…
Jakarta comes alive with a spectacular laser, light and multimedia show.
Projection mapping, fountains and music combine to tell Indonesia’s remarkable story.
From Jakarta to Nusantara.
From Bali to Lombok.
From Raja Ampat to Borobudur.
From Komodo National Park to Indonesia’s incredible culture, innovation and future.
Rather than simply displaying advertising, the precinct becomes a living showcase of Indonesia itself.
A place that inspires visitors.
Promotes tourism.
Encourages investment.
Celebrates culture.
And creates unforgettable memories.
Around the world, cities compete through iconic imagery.
Paris has the Eiffel Tower.
Sydney has its magnificent harbour.
Singapore has Marina Bay.
Jakarta deserves a globally recognised destination that reflects the confidence, creativity and ambition of modern Indonesia.
The benefits could be enormous.
More international visitors.
Longer tourist stays.
Greater spending across hotels, restaurants and retail.
More international events.
Greater global media exposure.
Thousands of jobs.
And billions of annual social media impressions as visitors share images of Jakarta with the world.
This proposal could be delivered through government investment, a public-private partnership, or private investment under government oversight.
LUX Property Group would be honoured to assist should the Government of Indonesia wish to explore the concept further.
But equally, we are pleased simply to contribute this vision because we believe in Indonesia’s future.
Our founder has proudly called Indonesia home for several years.
His partner is Indonesian.
And our company is committed to investing in Indonesia’s long-term tourism, hospitality and economic growth.
Indonesia stands at the beginning of an extraordinary new chapter.
Jakarta continues to grow as a global business centre.
Nusantara is rising as the nation’s future capital.
Now is the perfect time to create a landmark that captures the imagination of the world.
One destination.
One iconic image.
One powerful symbol of Indonesia’s future.
Thank you for your consideration.
