The US president’s family company has launched a self-branded cellular service featuring US-made mobile devices
The Trump Organization has launched a new self-branded mobile phone service featuring US-assembled devices. Announced on Monday, the move marks the latest commercial venture of the family company of US President Donald Trump.
The new mobile venture, Trump Mobile, will feature call centers based in the US and domestically produced phones, according to the company’s press release. Its metallic gold ‘T1 Phone,’ emblazoned with the Trump logo, is expected to have access to the domestic wireless network.
The company has specified that the golden ‘T1 Phone’ would be available in August for $499, while the phone plan will cost $47.45 per month, adding that customers can easily switch using their current phone.
Commenting on the launch, the Executive Vice President of the Trump Organization, Eric Trump, said that “hard-working” US citizens deserve an “all-American” service that’s “affordable, reflects their values, and delivers reliable quality they can count on.”
BREAKING: The Trump Organization announced Trump Mobile, which will offer 5G service starting at $47.45 through the 3 major carriers and will be releasing a phone in August called the “T1 Phone.” The phone is described as “a sleek, gold smartphone engineered for performance and… pic.twitter.com/jhtXRLveJZ
— RedWave Press (@RedWave_Press) June 16, 2025
The company promises nationwide coverage, no international outsourcing for customer service, and exclusive perks for subscribers who also participate in other Trump-branded platforms and loyalty programs. The perks include 24/7 roadside assistance via Drive America, and access to telehealth features such as virtual medical care, mental health consultations, and prescription delivery.
This latest venture follows the February 2024 launch of ‘Trump Sneakers,’ self-branded footwear that debuted during the Conservative Political Action Conference. That line includes high-top shoes and red-white-and-blue designs marketed to supporters of the US president.
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