Your brain treats what it sees in Instagram reels the same way it treats cocaine. Both experiences flood a thumbnail-sized region of the brain with dopamine—a chemical that makes you want more, right now. The problem is that after a certain amount of dopamine hits, your brain adapts by turning down the pleasure volume. As a result, things that once made you feel good are no longer enough.
If you’re finding it harder to feel simple joy and genuine connections, you’re experiencing what addiction psychiatrists now recognize as dopamine overload, a state where constant stimulation—especially from cellphones, social media, and ultra-processed foods—quietly erodes your ability to feel your happiest emotions and leaves relationships feeling painfully empty. However, there is hope—through learning to rebalance our reward systems, we can rediscover contentment in simple things.
The Dopamine Hijack
Dopamine is a brain chemical messenger that helps drive motivation, heightens anticipation, and reinforces the experiences your brain labels as rewarding. In healthy balance, it nudges us toward naturally meaningful activities—such as working toward goals, sharing meals, spending time with friends—that have long supported survival and human connection.
