Pedestrians walk past signage of the Seven Television Network in central Sydney on Feb. 21, 2011. Greg Wood/AFP via Getty Images
Southern Cross Media Group (SCA) and Seven West Media (SWM) will merge to form a new national media company spanning television, audio, digital, and publishing.
Executives say the combined group will dominate the key 25–54 demographic across both metropolitan and regional markets. They argue it will provide a one-stop shop for advertisers and a stronger platform for audiences.
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