From Bankruptcy To Billions: The Rebirth Of Kodak
By Logically Answered
Kodak was one of the most recognizable electronics companies in the world as they dominated the photography world for much of the late 1900s. But, with the rise of digital cameras and especially smartphones, Kodak slowly faded into the background eventually even filing for bankruptcy. For most companies, this would’ve been the end, especially after losing your core business. However, Kodak made a legendary pivot into the corporate printing industry, helping newspapers and magazines print for a more efficient price than ever before. Kodak also never quit on their core business which has recently gained much more steam among enthusiasts and professionals. This video tells the story of what happened to Kodak after their bankruptcy.
Here’s what others had to say:
@lroc6272
Fun Fact. I worked as an auditor on the 2012 Kodak carve out. On site in Rochester – the building was so old they still had carpet on the walls .
@Shaf_nur
Just makes me realize how important is a great leadership. Kodak, Nokia, Microsoft are some transformative examples
@POLARTTYRTM
I like how you increased the amount of video releases while as well increasing the quality. Normally we see opposite. Keep rocking, dude.
@wasabiginger6993
As a boomer happy to hear Kodak’s a using film come back! Loved those dark room days … something so special about old primitive ways … even vinyl LP records have made a come back. “Don’t know what you got until it’s gone”, so true Joni Mitchell.
@asdf0747
my friend was an accounting auditor intern for xerox during the same time period. These obsolte companies didn’t know what to do. Xerox in particular, tried 3D printing, without knowning what 3D pritning really was back in 2015-2017.
Kodak just happened to land a great tenured CEO who has been in tech industry to change their direction.
@simonstanley9
Their Harrow (UK) factory finally closed in 2016 after gradually being run down. The site is now being redeveloped into a housing estate called Eastman Village. The only remnant of the factory is the chimney.
@kevinlane7555
I knew Jeff Clarke during his Kodak tenure….someone should make a movie about his almost single handedly saving the motion picture film plant when the board of directors told him to close it. Don’t remember the year, but on one of the academy award shows, most of the major winners were shot on Kodak film, and though Mr. Clarke was invited to Hollywood for the ceremony, he chose to stay in Rochester, where he threw a party for the film department staff, and payed for it out of his own pocket….
@CaribouDataScience
Actually Kodak was never camera company. There main business was film and film processing. Except me low end instamatic camera.
@peternorthrup6274
My grandfather worked there for 36 years. Kodak built several hundred homes in Rochester and sold them to employees. My grandfather paid $1100.00 for his. Raised a family in that home. All 3 boys worked at Kodak for over 35 years. One of the boys was my father. Just out of high school Kodak offered me a job. I never worked there. Im glad i didn’t. The good days were long gone. My father bought a new car every 2 years. 6 weeks vacation each year.
@mikebull7775
This is one of the most amazing company reviews I’ve ever seen. Kodak has a warm spot in my heart from my childhood, I am so glad they were able to turn things around! Thank you for this!
@reneesquivel6449
As somebody who grew up with film being synonymous with Kodak, I really enjoyed your documentary. It was all the more impressive given that you are so young. Well researched, well narrated, very entertaining and informative.
@patientzero291
How companies treat digital media vs physical media nowadays. It’s more important right now for companies to create a platform for physical ownership rather than digital ownerships that are precious to you.
