The company is now selling prepaid mobile sim cards that will be available at No Frills locations across the county.
Plans will be part of the PC Mobile carrier, which has been running since 2005 on Bell Canada’s network.
“No Name Mobile is here to show Canadians that quality mobile plans don’t need to cost more,” Loblaw spokeswoman Catherine Thomas said in an email.
“No Name is known for quality without sacrifice — giving customers freedom and flexibility in their mobile plans, without the frills.”
Phones will run on the 4G network and plans start as low as $19 for 1 GB of data. Other plan levels include 4 GB for $24, 25 GB for $29, 55 GB for $34, 80 GB for $40, and 105 GB for $50. Users who add a credit card for automatic top-up each month receive bonus data.
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“No Long-term contracts, hidden fees or overage charges,” the website says.
All plans include unlimited calling Canada-wide and to the United States, Canada-wide and international texting, along with call display, three-way calling, voice mail, call waiting, and call-forwarding features. No Name Mobile does not offer roaming services.
Customers must purchase a SIM card at a store and activate it online or by phone.
In May, 2023, CRTC said it took a major step forward in developing the policy that would see larger companies share networks with competitors.
CRTC said it first set up the policy in 2021, allowing regional cellphone providers to become mobile virtual network operators.
The report was based on information collected from 19 focus groups. It found that participants wanted to see the CRTC do more to increase competition in the industry.
One complaint was that customers were unable to find an alternative provider that was much different from their current one.
The Canadian Press contributed to this report.
